“Miles” the monster monument in Victory Plaza at Dover International Speedway is lit purple this month.
The purpose for the color change is to recognize Pancreatic Cancer Awareness Month.
And Dover International Speedway vice president of marketing and communications Gary Camp says using “Miles” is a great way to get attention.
“Our icon outside the track “Miles” the monster, the big monster monument in Victory Plaza there, has become a real destination for people. It’s not surprising to go out there today, right now, and see two or three cars parked out there with fans and kids taking photos in front of this thing. He’s been added to the list of top 50 roadside attractions,” Camp said.
Camp says Dover International Speedway worked with the Pancreatic Cancer Action Network’s Delaware affiliate to turn “Miles” purple during evening hours all month long.
“You know there are certain charities that do a great job at getting a lot of support and notoriety for their efforts. And so as a facility and as an organization, you know to be able to highlight a charity like this in such a visible way, is something that we’re proud to do and glad to do,” said Camp.
Camp says “Miles” stands 46-feet tall, so he’s hard to miss.
Miles” has previously been illuminated pink for Breast Cancer Awareness and blue for Autism Awareness.
The Pancreatic Cancer Action Network (PanCan) was established in 1999 and helps to spread awareness on the facts, risk factors and symptoms associated with pancreatic cancer.
PanCan officials says pancreatic cancer is on track to become the second most deadly cancer by 2020.
Camp says organizations can request to light the Monster Monument in several ways. That information is available here.