Reach a Highly Engaged Public Media Audience
Whether you're a local business, healthcare provider, university, nonprofit, financial institution, or statewide organization, underwriting with Delaware Public Media builds awareness, strengthens your reputation, and demonstrates your commitment to the First State.
Why underwrite with Delaware Public Media?
Your message reaches people who actively choose trusted news. Unlike commercial advertising, underwriting appears in an environment free from advertising clutter. Your organization is recognized alongside award-winning journalism from Delaware Public Media and NPR.
When listeners hear your support, they associate your organization with:
- • Trusted Journalism
- • Community Leadership
- • Civic Engagement
- • Lifelong Learning
- • Arts & Culture
- • Public Service That association builds credibility that traditional advertising often cannot.
- • Community-minded
- • Well educated
- • Professionally active
- • Decision-makers
- • Civic leaders
- • Loyal to organizations that support public media
- 88% of NPR news listeners have taken action specifically because of a sponsorship announcement.
- 78% of NPR news listeners say their opinion of a business is more positive when they find out it supports public radio.
- 75% of NPR news listeners pay attention to the sponsorship announcements they hear on public radio.
Why do businesses choose Delaware Public Media?
DPM is Trusted
Support Delaware's only NPR member station dedicated exclusively to Delaware news.
DPM is Local
Reach audiences throughout Delaware online, on-air, and on mobile.
DPM is Engaged
Connect with listeners who actively seek information about their communities.
DPM is Flexible
Campaigns can include radio, streaming, digital display, newsletters, events, and sponsorship opportunities.
Our audience is known for being:
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Reach an Engaged Audience on Multiple Platforms
Radio - On-Air
Short underwriting announcements during local and national programming.
Streaming Audio - Online & on the App
Reach listeners wherever they listen, online or on the DPM App.
Display Ads - Online & on the App
Display banners alongside trusted local journalism.
Newsletters
Place your organization in front of highly engaged email subscribers. Our 49% open rate is more than double the industry average.
Program Sponsorships
Associate your organization with specific news or cultural programming.
Community Events
Visibility before, during, and after community events.
Why does Public Radio work? The numbers make it clear...
Don't miss out on one of Delaware's most engaged audiences.
Learn more about underwriting oportunities with Delaware Public Media by sending an email to underwriting@delawarepublic.org and we'll be in touch to set up a conversation - no obligation!