Delaware Public Media

Alina Selyukh

Alina Selyukh is a business correspondent at NPR, where she follows the path of the retail and tech industries, tracking how America's biggest companies are influencing the way we spend our time, money, and energy.

Before joining NPR in October 2015, Selyukh spent five years at Reuters, where she covered tech, telecom and cybersecurity policy, campaign finance during the 2012 election cycle, health care policy and the Food and Drug Administration, and a bit of financial markets and IPOs.

Selyukh began her career in journalism at age 13, freelancing for a local television station and several newspapers in her home town of Samara in Russia. She has since reported for CNN in Moscow, ABC News in Nebraska, and NationalJournal.com in Washington, D.C. At her alma mater, Selyukh also helped in the production of a documentary for NET Television, Nebraska's PBS station.

She received a bachelor's degree in broadcasting, news-editorial and political science from the University of Nebraska-Lincoln.

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More than 1 in 10 U.S. workers' work is in retail. That's not counting hundreds of thousands more who sort and pack orders in retail warehouses, answer retail customer service calls, deliver retail packages — or otherwise work for the benefit of the American shopper and the retail companies.

Is your job associated with shopping or warehousing? NPR plans to explore the shifting retail workforce in an upcoming series and we want to hear from you.

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By the time someone clicks "buy" on Amazon, Jenny Freshwater's team has probably expected it.

Freshwater is a software director in Amazon's Supply Chain Optimization Technologies group. Her team forecasts demand for everything sold by Amazon worldwide.

This task, into which NPR got exclusive insight, underlies the entire Amazon retail operation. And it's central to Amazon's wooing of some 100 million people who shell out up to $119 a year for a Prime subscription, which guarantees two-day shipping.

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Since its creation in 1994, Amazon has grown far beyond books. It has become almost synonymous with online shopping, while building a large physical footprint of warehouses and stores, a workforce of more than 600,000 people and a cloud business used extensively by the U.S. government, among others.

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