Delaware Public Media

Alina Selyukh

Alina Selyukh is a business correspondent at NPR, where she follows the path of the retail and tech industries, tracking how America's biggest companies are influencing the way we spend our time, money, and energy.

Before joining NPR in October 2015, Selyukh spent five years at Reuters, where she covered tech, telecom and cybersecurity policy, campaign finance during the 2012 election cycle, health care policy and the Food and Drug Administration, and a bit of financial markets and IPOs.

Selyukh began her career in journalism at age 13, freelancing for a local television station and several newspapers in her home town of Samara in Russia. She has since reported for CNN in Moscow, ABC News in Nebraska, and NationalJournal.com in Washington, D.C. At her alma mater, Selyukh also helped in the production of a documentary for NET Television, Nebraska's PBS station.

She received a bachelor's degree in broadcasting, news-editorial and political science from the University of Nebraska-Lincoln.

Will the bankers be wearing blue jeans on Wall Street?

Levi Strauss & Co., which patented the blue jean in 1873, is planning to go public in one of the most high-profile initial public offerings of the year. The company, which is still controlled by the descendants of its namesake founder, has been private since 1985.

The news confirming the highly anticipated Levi's stock offering sent shares of other apparel makers on a roller-coaster ride: The stock prices of Urban Outfitters, Abercrombie & Fitch, Gap, American Eagle Outfitters and The Buckle all declined.

Almost nine months after the Parkland shooting, Ed Stack — the CEO of Dick's Sporting Goods — stood up in the audience of a New York Times conference. He got up to talk about restricting gun sales at his stores. He had done it many times before, but this time, he got personal.

"I'm not embarrassed to say I'm viewed as a relatively tough guy," Stack said. "I wouldn't characterize myself as a crier. And that weekend, I watched those kids, and I watched those parents, and I hadn't cried as much since my mother passed away."

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Think about the last time you went to the supermarket. You probably spent no more than a few seconds choosing from all the different brands of toothpaste, frozen peas or oatmeal.

Those few seconds used to be the holy grail for brands, the moment you would get hooked forever on that Tide detergent or Heinz ketchup — an event referred to as "the first moment of truth." But lately, the moment of truth has moved to the Internet. What's more, ripples from the 2008 recession have changed us as shoppers.

More and more people have started saying: "I'm not a brand person."

The Grinch might as well get in line behind millennials.

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And now a look at the year in big tech in this week's All Tech Considered.

(SOUNDBITE OF ULRICH SCHNAUSS' "NOTHING HAPPENS IN JUNE")

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More than 1 in 10 U.S. workers' work is in retail. That's not counting hundreds of thousands more who sort and pack orders in retail warehouses, answer retail customer service calls, deliver retail packages — or otherwise work for the benefit of the American shopper and the retail companies.

Is your job associated with shopping or warehousing? NPR plans to explore the shifting retail workforce in an upcoming series and we want to hear from you.

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