'Swiftonomics' and how the University of Delaware is using Taylor Swift to teach economics

Ronald S. Woan

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Wikimedia Commons

Many economists have started referring to Taylor Swift’s economic influence as 'Swiftonomics' and estimate she generates billions for the U.S.

At the University of Delaware, assistant professor of economics Kathryn Bender has introduced a series of workshops examining Swift’s economic impact while making the study of economics and data visualization more accessible.

Delaware Public Media’s Kyle McKinnon talks with Bender this week about the workshops and the power of Swiftonomics.